{"id":976,"date":"2010-04-15T15:14:38","date_gmt":"2010-04-15T20:14:38","guid":{"rendered":"https:\/\/optative.net\/blog\/?p=976"},"modified":"2010-05-05T18:22:45","modified_gmt":"2010-05-05T23:22:45","slug":"envisioning-a-better-plan-for-the-lower-main","status":"publish","type":"post","link":"https:\/\/optative.net\/blog\/envisioning-a-better-plan-for-the-lower-main\/","title":{"rendered":"Envisioning a better plan for the Lower Main"},"content":{"rendered":"

<\/a>Montreal’s\u00a0Lower Main has been the site of controversy as of late, with powerful business interests squaring off against artists and heritage activists to determine the future of the historic stretch of road that was once the heart of Montreal’s bustling Red Light District. The battle has been characterized by powerful business interests dislocating the area’s businesses and culture, with artistic protests<\/a> falling on deaf ears at City Hall. Ironically, it wasn’t long ago that the City was actively studying and considering ways to\u00a0enhance the area by highlighting its\u00a0heritage<\/a>.<\/p>\n

For a while it looked as though the business interests were going to win and accomplish their goal of destroying the historic site, including the living culture within it, to put up a soul-less office tower. In collaboration with the City of Montreal, developer Christian Yaccarini and his Angus Development\u00a0Corporation have been systematically evicting tenants<\/a> on the historic block through buy-outs and threats of appropriation, resulting in a dangerous eyesore<\/a> being situated in the heart of the new Quartier des Spectacles<\/a>.<\/p>\n

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Historic Site cum dangerous eyesore<\/p><\/div>\n

Caf\u00e9 Celeopatra, the last hold-out on the block, refuses to go without a fight. As a result of both economic woes<\/a> and legal action brought on by Caf\u00e9 Celeopatra to prevent the appropriation, the entire project has been shelved<\/a> until the legal issues can be resolved.<\/p>\n

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Crumbling Historic site<\/p><\/div>\n<\/div>\n

This stroke of good fortune has given artists and heritage activists more time to envision and propose superior alternatives<\/a> to the current arrangement: an ill-conceived business plan that is both autocratic and soul-less, resulting in the destruction of living culture and a historic site. The plan also appears to be\u00a0at odds with the formal objectives of the Quartier des Spectacles<\/a>, which\u00a0aim, among other measures to support culture,\u00a0to “Develop vacant spaces that meet the needs of festival-goers and activities featured at entertainment venues.”<\/p>\n

With the business plan delayed due to Caf\u00e9 Cleo’s legal challenge and ongoing cultural protests<\/a>, it looks as though the City of Montreal is now ready to listen to the artists and heritage activists. In early April, PechaKucha Montr\u00e9al, in collaboration with the borough of Ville-Marie, put out a contest to envision the future of the Lower Main <\/a>\u00e2\u20ac\u201c from Sherbrooke Street to Ren\u00e9-Levesque Boulevard.<\/p>\n

Frustrated with the sloppy planning and top-down approach, and given the potential to highlight the area’s fascinating burlesque heritage<\/a>, we at Optative Theatrical Laboratories decided to submit our own proposal, including 3 JPEG images:<\/p>\n

Why Montreal should incorporate its burlesque heritage it into its brand image<\/span><\/p>\n

\u00a0<\/em>By Donovan King, heritage activist<\/em><\/p>\n

\u00a0The Lower Main was once Montreal’s favourite destination for entertainment. Montreal became famous for its elaborate burlesque shows, as thrill-seekers flocked to the Red Light district during the days of Prohibition. Today, only Caf\u00e9 Cleopatra maintains the area’s famous burlesque tradition.<\/p>\n

Tourists in Prague soon learn that the city has many “Black Light Theatre” shows on offer. These illusory performances are part of Prague’s tourist experience – and brand image<\/em>. Montreal should strive to resurrect burlesque as its traditional form of spectacle, and restore the Lower Main to its former glory as a major destination for entertainment.<\/p>\n

Since “The Main” is already classified as a historic site, the stretch in question should commemorate the Red Light District and Prohibition. It should be the centrepiece of the new Quartier des Spectacles<\/em>, offering visitors an authentic experience reflecting Montreal’s Prohibition history. The stretch should be as bustling as Broadway, and the look should be as architecturally close to Prohibition days as possible, with bronze plaques commemorating famous venues, stories, and people.<\/p>\n

To facilitate this desired outcome, old buildings must be restored as performance venues, restaurants, clubs, and artist residences. To ensure a steady flow of visitors, famed artists such as the Cirque du Soleil and Robert Lepage should be commissioned to create unique burlesque shows for the restored venues, while Parks Canada should open an historical interpretation centre. A burlesque school should also be founded. By reclaiming its burlesque heritage, Montreal’s brand image<\/em> is enhanced, encouraging vibrant culture, and attracting more tourists.<\/p>\n

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I am pleased to announce that our proposal has been accepted, and we are scheduled present our vision to city officials and other authorities on Friday May\u00a07. Our task now is to create 20 images that encapsulate our vision in the following format:<\/p>\n

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