{"id":2108,"date":"2012-08-22T19:18:13","date_gmt":"2012-08-23T00:18:13","guid":{"rendered":"https:\/\/optative.net\/blog\/?p=2108"},"modified":"2016-08-12T23:11:09","modified_gmt":"2016-08-13T04:11:09","slug":"world-fringe-congress-report-5-searching-for-the-fringe-and-reflections","status":"publish","type":"post","link":"https:\/\/optative.net\/blog\/world-fringe-congress-report-5-searching-for-the-fringe-and-reflections\/","title":{"rendered":"World Fringe Congress Report #5: Searching for the authentic Fringe, Reflections and Constructive Criticism"},"content":{"rendered":"<p>Exhaustion is becoming a common theme at the World Fringe Congress, and after only 2 or 3 hours of sleep I was back at it again, blogging and getting ready\u00a0for the final day. My mission, in addition to wrapping-up the Congress,\u00a0was to actually get out there and see some Fringe shows to help me reflect on this whole experience.<\/p>\n<p>Brunch was served at 11 am at SummerHall: bacon sandwiches, pastries, coffee and champagne. The Congress leaders, including\u00a0World Festival Network&#8217;s\u00a0Holly Payton-Lombardo\u00a0and Edinburgh Festival Fringe Society&#8217;s Kath M Mainland, thanked us all for coming and forecast that we would be seeing each other again in the not too distant future. There is talk of holding another Congress next year at the <a href=\"http:\/\/www.avignonleoff.com\/\" target=\"_blank\"><em>Festival OFF d\u2019Avignon<\/em><\/a> in France. On the said topic, I had a heated discussion with Greg Germain, OFF\u2019s president, about the meaning of Fringe-like festivals.\u00a0He felt\u00a0it was solely to showcase the works of artists in an arts\u00a0marketplace, comparing\u00a0it to\u00a0an automobile show where car companies pay to display their wares in hopes of increasing sales. I disagreed, and, as we often do in francophone cultures, we had a friendly-yet-heated little argument, raising eyebrows around the room.<\/p>\n<p>I also had an interesting\u00a0discussion with \u201cDr. Fringe\u201d, or <a href=\"http:\/\/www.drexel.edu\/westphal\/contact\/directory\/BatchelderXela\/\" target=\"_blank\">Dr. Xela Batchelder<\/a>, about the Fringe trademark in New York State. She claims that there appears to be no records of its existence, and she\u00a0is apparently involved with setting up\u00a0the new <a href=\"http:\/\/www.complaintsboard.com\/complaints\/first-niagara-bank-johnstown-new-york-c100009.html\" target=\"_blank\">Niagara First<\/a>-bank-sponsored\u00a0<a href=\"http:\/\/rochesterfringe.com\/\" target=\"_blank\">Rochester Fringe<\/a>. Apparently Rochester organizers\u00a0contacted the cutting-edge <a href=\"http:\/\/infringebuffalo.org\/\" target=\"_blank\">Buffalo infringement festival<\/a>\u00a0to\u00a0ask for advice, and Buffalo essentially hung up the phone when they heard it was a &#8220;Fringe&#8221;. It will be interesting to see what happens with the trademark, but one thing is certain: we can count on her to use her investigative powers to try and get to the bottom of things. She contacted me years ago while writing her <a href=\"http:\/\/etd.ohiolink.edu\/view.cgi?acc_num=osu1149104422\" target=\"_blank\">dissertation<\/a>, and the infringement festival actually made it into her work (pages 154 &#8211; 158). Although Dr. Fringe and I disagree academically about\u00a0corporate manipulation at the Fringe and the idea that the Fringe is meant to be\u00a0 &#8216;edgy&#8217;\u00a0(she claims this is\u00a0one of several\u00a0&#8220;Fringe myths&#8221;, whereas I feel the political act of playing on the fringe of the Edinburgh International Festival after being snubbed cannot be called anything but &#8220;edgy&#8221; and political), we both share a passion for Fringe and infringement politics.<\/p>\n<p>After brunch, I bid farewell to many of the Fringe employees\u00a0who had been so supportive of us throughout the Congress. One of them who impressed me considerably was <a href=\"https:\/\/plus.google.com\/114096075801147387020#114096075801147387020\/posts\" target=\"_blank\">Naomi Wallis-Ryder<\/a>, an edgy, young feminist\u00a0who is enrolled\u00a0in a Masters degree in Playwrighting, due to start in September. With her plans to engage in critical social commentary with &#8220;lots of swearing&#8221;, I\u00a0will certainly\u00a0keep an eye out for her work in the future.<\/p>\n<p><a href=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Naomi-and-gang.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2127\" src=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Naomi-and-gang-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Naomi-and-gang-300x225.jpg 300w, https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Naomi-and-gang.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Next up was a series of media interviews: video for the Edinburgh Festival Fringe Society at SummerHall, then audio for <a href=\"http:\/\/www.fringereview.co.uk\/\" target=\"_blank\">FringeReview<\/a> with Paul Levy at the Fringe Central, and finally video for Amy Wragg, who expressed interest in potentially setting up an infringement or converting her Fringe into an infringement festival.<\/p>\n<p>With all the blogging and interviews finally finished, we headed off into yet another Scottish downpour to do a spot of souvenir shopping and to have a pint. Finally, with the Congress finished up, there was time to actually see some performances. We decided to\u00a0start with\u00a0the <a href=\"http:\/\/freefringe.org.uk\/\" target=\"_blank\">PBH Free Fringe<\/a>.<\/p>\n<p><a href=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Free-Fringe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2128\" src=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Free-Fringe-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Free-Fringe-225x300.jpg 225w, https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Free-Fringe.jpg 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n<p>After browsing the programme, we soon entered the warren-like Banshee Labyrinth (Venue 156) for a 6:20 pm showing of <em>Newsfedup<\/em>, a spoken word show by Cat Brogan. According to the Free Fringe programme, \u201cCat told <a href=\"http:\/\/www.dailymail.co.uk\/news\/article-1249152\/Emotional-Alastair-Campbell-cracks-TV-interview-Iraq-war.html\" target=\"_blank\">Alistair Campbell<\/a> to shut up on live TV\u2026and he did.\u201d<\/p>\n<p><a href=\"http:\/\/catbrogan.wordpress.com\/tag\/cat-brogan\/\" target=\"_blank\">Cat Brogan<\/a> is a feisty and humourous\u00a0Irish activist who acted as media spokesperson for Occupy London. She\u2019s also a proud squatter, lesbian, and brilliant wordsmith and performer. She kept us enraptured during the hour-long performance with tales from Occupy London,\u00a0police brutality and kettling, dealing with\u00a0corporate media,\u00a0squatting, and her various love affairs, all\u00a0interspersed with hot poetry, often spoken to the rhythm of the\u00a0bodhr\u00e1n, or traditional Irish drum.<\/p>\n<p><a href=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Cat-Brogan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2110\" src=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Cat-Brogan-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Cat-Brogan-300x225.jpg 300w, https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Cat-Brogan.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Cat\u00a0concluded\u00a0her brilliant performance with \u201cFuck the Edinburgh Fringe! Fuck the Virgin Money Fringe!\u201d, prompting\u00a0me to lead a\u00a0standing ovation in that ancient nook of the midaeval labyrinth.<\/p>\n<p>Finally, after days of meetings with\u00a0the professional administrators\u00a0who\u00a0organize so-called &#8220;Fringe Festivals&#8221; around the world,\u00a0I had found the real deal! To my supreme satisfaction, I had the good fortune\u00a0of experiencing the true Fringe, and not the co-opted version! I hugged her and thanked her profusely for finally exposing me to what I had been seeking all along \u2013 the pure, unadulterated and unfiltered Fringe! Not only was the edge razor-sharp, but the glowing Fringe spirit was ever-present and totally undeniable. Cat Brogan did not allow her work to be compromised in\u00a0any way, and that is precicesly why it\u00a0signifies the real Fringe.<\/p>\n<p><a href=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Brogan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2213\" src=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Brogan-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Brogan-300x300.jpg 300w, https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Brogan-150x150.jpg 150w, https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Brogan.jpg 342w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>I passed her\u00a0our information and promised to spread the good word that there still is a bright Fringe spark burning in Edinburgh, and it\u2019s to be found\u00a0at the Free Fringes and beyond.<\/p>\n<p>To juxtapose, we caught an &#8220;official&#8221; Fringe\u00a0show\u00a0(as in, the artist\u00a0paid 400 pounds to be promoted by the\u00a0Edinburgh Festival Fringe Society and appear in the programme) in the basement of a pub. Without wanting to get into too much detail, the\u00a0show\u00a0we wanted to see was replaced with another by the same artist due to technical problems. She assured us, in a posh British accent,\u00a0that the new show had received &#8220;Five stars&#8221; in important media publications.\u00a0After starting rather\u00a0late, the\u00a0unexpected\u00a0 performance\u00a0turned out to be\u00a0painfully self-absorbed and long-winded,\u00a0causing\u00a0many of the six audience members to fall asleep. They were jolted awake at 9 pm, when\u00a0the door opened and someone whispered: &#8220;Psst! You&#8217;ve gone over 15 minutes. There&#8217;s another show on now. Please wrap it up.&#8221;<\/p>\n<p>The long-winded artist ignored the warning and continued, until 15 minutes later, a man suffering from what seemed to be cerebral palsy entered and practically begged her to finish up because he had an audience waiting to see his own\u00a0performance. Shockingly, she scolded him for his interruption, barking repeatedly: &#8220;Close the door, close the door\u00a0and sit down!&#8221;, despite the fact she was clearly in the wrong.\u00a0The poor man, deflated,\u00a0exited. The woman continued blatering on, as though she was the most important performer in the world.\u00a0In Britain, apparently the <a href=\"http:\/\/dictionary.reference.com\/browse\/trustafarian?s=t\" target=\"_blank\"><em>trustafarian<\/em><\/a> moniker\u00a0is sometimes applied to\u00a0people like this.<\/p>\n<p>Our anger building at this blatant disrespect and discrimination,\u00a0Amy and I got up and\u00a0we promptly\u00a0left this disgraceful scene, to the apparent shock of the actress. Outside, I apologized profusely to the artist and his audience, even though I had been merely a spectator, and told them\u00a0I didn&#8217;t personally think she would be finishing any time soon. The respect or good theatrical judgement just wasn&#8217;t there.\u00a0I added that\u00a0should they choose\u00a0an infringement festival next time around, I could guarantee that they would never receive this sort of shabby treatment.<\/p>\n<p>I cannot\u00a0entirely blame the Edinburgh Festival Fringe Society for this theatrical disaster, because they\u00a0are &#8220;open-access&#8221; to those affluent enough to afford the 400 pound fee, and therefore had no control over the content of the drawn-out performance. However, I would have expected them to guarantee that\u00a0the second show would have been able to\u00a0start at the allotted time. The EFFS offers various\u00a0&#8220;<a href=\"http:\/\/www.edfringe.com\/whats-on\/events\/disability-equality-training?reviews=audience\">training programs<\/a>&#8220;,\u00a0so one solution might be to give\u00a0artists a crash course in respecting\u00a0performance times &#8211; and peers &#8211; for those who enroll.<\/p>\n<p>After this most horrible of theatrical experiences, we attended\u00a0one last gathering of participants from the World Fringe Congress, this time at the opulent and\u00a0Old-worldly <em>Institut fran\u00e7ais d&#8217;\u00c9cosse<\/em>. Over pricey red wine and\u00a0mouth-watering\u00a0<em>charcuterie<\/em> platters of\u00a0expensive cheeses, olives and fine meats, we said our final farewells. There were a lot of hugs, because despite the critical tone I may take towards issues of corporate manipulation at the Fringe, all of the people who organized and attended the World Fringe Congress can only be described as lovely, friendly and wonderful people. Although many of them may have\u00a0disagreed with my point of view, we still got along very well as people, which means they were open-minded, communicative and at least willing to\u00a0consider the issues I brought up.\u00a0Some even conceded that, to them, I represented &#8220;the conscience of the Fringe&#8221;, which made me feel as though I had made my point effectively. They will all\u00a0be missed.<\/p>\n<p>Realizing I needed to pull an all-nighter to be at the airport at 4 am for a 6:10 flight to Paris, I went back to the Riego Street flats with Amy Wragg, who graciously allowed me to use her cellphone to book a 3 am taxi. At my door, Amy and\u00a0I bid farewell one last time. Having met a kindred spirit with an undeniable edge, I realized how much I would miss her. Promising to meet again one day and wishing each other all the best, we parted our separate ways.<\/p>\n<p>With about 2 hours of sleep over\u00a0a 48 hour period, I arrived at Edinburgh airport on time, thoroughly exhausted from my experience at the World Fringe Congress, EFFS &#8220;Fringe&#8221;, and on the Fringe-proper.<\/p>\n<p><a href=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Going-home.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2157\" src=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Going-home-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Going-home-300x225.jpg 300w, https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Going-home.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>In transit-Hell, the way back to Montreal through various airports and skies,\u00a0 I tapped away on my laptop, reflecting on what had happened over the last few days. Did I get my message across about the need to safeguard the Fringe-proper, or is the once-ethereal Fringe doomed to be endlessly co-opted by corporate interests and overzealous administrators? Is it destined to be\u00a0locked into structures that favour corporations and bureaucrats over artists, especially those who struggle just to make ends meet?<\/p>\n<p>Upon finally arriving home, I turned on my computer and\u00a0knew immediately that my visit had been worthwhile. Despite all the corporate interference that had\u00a0kept\u00a0the real Fringe separated from me\u00a0most of the time during my stay, I was thrilled to discover a message from\u00a0Amy Wragg\u00a0on my facebook page:<\/p>\n<div>\n<p><a href=\"http:\/\/www.facebook.com\/InfringementUK#!\/InfringementUK\" target=\"_blank\">Ipswich Infringement Festival<\/a>\u00a0(UK) coming soon&#8230; Description: Inspired by the International Infringement Movement which originated in Montreal (Canada) where the word &#8216;Fringe&#8217; is trademarked we will be starting the very first UK Infringement Festival in Ipswich. Infringement Festivals seek to return the concept of &#8216;Fringe&#8217; back to its roots, reinvesting the spirit of equality, rebellion, non-conformity and free access for artists without incurring censorship or fees. Not the bastardised, corporate and bland &#8216;pay to play&#8217; beast that many have become. Ipswich Infringement Festival is a non-commercial, open access, ethical arts event. We will never charge a registration fee or take a percentage of your tickets sales. It will always be free for participants and supportive of critical, activist and politicised work that seeks to challenge. InfringementUK@gmail.com***<\/p>\n<p><strong>REFLECTIONS &amp; CONSTRUCTIVE CRITICISM<\/strong><\/p>\n<p>My trip to the Edinburgh Fringe and the World Fringe Congress opened my eyes to various important issues related to corporate interference at the Fringe, both in Edinburgh and across the globe. Given my theory that the more corporate a Fringe becomes, the more it loses its edge and dampens its spirit, here I will\u00a0list my critical\u00a0observations and recommendations. Again, nothing is personal &#8211; this is about structure and arts administration, and not individual people. I hope my comments are taken as constructive and do not upset\u00a0people within organizations such as the Edinburgh Festival Fringe Society (EFFS), the World Fringe Congress (WFC), or anyone else for that matter.<\/p>\n<p>My first observation is that there appears to be a lack of transparency at the Fringe.\u00a0To most outside observers there is no difference between the Fringe-proper (the temporal artistic\/political <em>space<\/em> surrounding the Edinburgh International Festival) and the &#8220;Fringe&#8221; organized by the Edinburgh Festival Fringe Society (EFFS), whereby artists must pay 400 pounds to be in the programme and access various services.<\/p>\n<p>For example, when I arrived at the airport and asked for tourist information about the Fringe, they gave me the EFFS booklet, which excluded all other performers who had not paid their 400 pound fee, including those at the Free Fringes, Forest Fringe and elsewhere. Even my first blog on the topic linked to their site for the word &#8220;Fringe&#8221;. It also appears\u00a0that EFFS makes little effort in its own material, such as the thick programme\u00a0it distributes with the Virgin Money logo on the front, to differentiate themselves from the Fringe-proper.<\/p>\n<p>This leads to confusion, as evidenced by Cat Brogan&#8217;s curse: &#8220;Fuck the Edinburgh Fringe! Fuck the Virgin Money Fringe!&#8221; In reality, Cat Brogan was playing in the Edinburgh\u00a0Fringe-proper, or the controversial political and artistic <em>space<\/em>\u00a0that surrounds\u00a0the\u00a0corporate Edinburgh International Festival. The awkward-sounding &#8220;Fuck the Edinburgh Festival Fringe Society &#8216;Fringe&#8217;!&#8221; would have probably\u00a0been more accurate. There is clearly\u00a0a problem of perception as to what the Fringe actually is, and that problem may lie in the EFFS being somewhat disingenuous\u00a0via the information they distribute and the promotional activities they partake in.<\/p>\n<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/EEFS-intro.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2155\" src=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/EEFS-intro-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/EEFS-intro-300x225.jpg 300w, https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/EEFS-intro.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div><\/div>\n<div>\n<p>The introduction to the EFFS programme makes no effort to differentiate\u00a0the EFFS &#8220;Fringe&#8221; from the Fringe-proper, suggesting a sly attempt to equate the EFFS with the totality of the Fringe, which is very misleading and likely the source of the confusion. This results in\u00a0spectators assuming the EFFS programme is indeed representative of the Fringe-proper, causing them to miss out on the arguably more cutting-edge performances at the Free Fringes and beyond. Those considering playing on the Fringe are steered towards the EFFS model in their <a href=\"http:\/\/www.edfringe.com\/participants\/downloads\" target=\"_blank\">guidebooks<\/a>, which do contain\u00a0excellent information.\u00a0It is also possile to find\u00a0out that EFFS is only a service-providing organinzation, if one digs deeply enough.<\/p>\n<p>In all fairness, administrators at the EFFS do acknowledge their true status, albeit mostly in secondary materials. In an interview in <em>The Edinburgh Fringe Survival Guide<\/em>, Kath M Mainland states on page 38: \u201cIf we are essentially a service organization then we\u2019re only as useful as the services we provide\u2026They need to be the right services in order for people to use us. For the broad majority of people coming here, they do need those services. If people don\u2019t want those services, we shouldn\u2019t be protectionist about it.\u201d<\/p>\n<p>The misconception that the <strong>EFFS &#8220;Fringe&#8221; = Edinburgh Fringe<\/strong> has certainly multiplied over the years, making it one of the foremost artistic myths in Edinburgh.\u00a0Even authorities on the &#8220;Fringe Festival&#8221; nowadays, such as Dr. Fringe, Mark Fisher and the authors at the EFFS materials, tend to bolster this myth in their\u00a0writing,\u00a0paying only lip service to the idea of the authentic Fringe. Their\u00a0 well-researched and intelligent publications all demonstrate both talent at writing and a passion for the EFFS &#8220;Fringe&#8221; (which they all essentially\u00a0call &#8220;Edinburgh Fringe&#8221;). The impression is ingrained that the Fringe-proper, the temporal artistic <em>space <\/em>and attitude outside the mainstream arts, is the same thing as the EFFS &#8220;Fringe&#8221;, which simply isn&#8217;t true.<\/p>\n<p>One solution would be for the EFFS to be totally honest and transparent\u00a0about their limited role in the Fringe eco-system\u00a0in the materials they create, especially in introductory messages, both online and in hardcopy. They could also\u00a0launch an education campaign to clear up this misconception at the Tourism Office, amongst festival-goers\u00a0and elsewhere.<\/p>\n<p>The idea that the EFFS &#8220;Fringe&#8221; is &#8220;open-access&#8221; is also somewhat\u00a0misleading, because artists usually need to fall into a certain upper or middle-class financial demographic to participate with the 400 pound fee.\u00a0The sad reality is that many artists, especially the important critical ones like Cat Brogan, simply don&#8217;t have 400 pounds\u00a0($625 Canadian)\u00a0to spare. In Montreal, for many artists,\u00a0that is the equivalent of\u00a0more than a month&#8217;s rent.<\/p>\n<p>EFFS was originally created in 1959 with a mission to run a cental box office, organise a club where participants could socialize and to publish a programme of &#8220;everything that was not in the Internationl Festival&#8221; according to author Mark Fisher in <em>The Edinburgh Fringe Survival Guide<\/em> (page 21). Despite this noble-sounding objective, they charged 10 pounds to join (11 for newcomers) as a fee that &#8220;guaranteed inclusion in the published programme.&#8221; The contradiction lies in the fact that they did not publish &#8220;everything&#8221; outside the International Festival, but rather only those who could afford the fee and agreed with the structure.<\/p>\n<p>In order to be inclusive, one\u00a0solution would be for EFFS (or\u00a0some other, more neutral\u00a0entity) to create a low-cost web version of the programme that accepts information from <em>everyone<\/em> playing on the Fringe-proper, and not just those wealthy enough to afford a 400 pound entry fee at the EFFS. This website should be frequently updated in order to be as inclusive as possible. For example, at the\u00a0Montreal\u00a0infringement festival an inspired artist can create a performance or work of art on the spot and have it placed online as soon as feasilbly possible. There is no reason EFFS could not provide the same service with their vast resources, unless they have a vested interest in keeping the EFFS &#8220;Fringe&#8221; exclusive only for artists with 400 pounds to spare.<\/p>\n<p>Secondly, I observed that there was a lot of visual pollution and corporate spam\u00a0from unethical corporations (<a href=\"http:\/\/www.dailymail.co.uk\/news\/article-2114213\/Richard-Bransons-Virgin-Money-hikes-credit-card-rates-50-latest-blow-borrowers.html\" target=\"_blank\">Virgin Money<\/a>, <a href=\"http:\/\/thebeercast.com\/2011\/03\/session49-deuchars.html\">Deuchars beer<\/a>, etc.)\u00a0that compromised the integrity of performance spaces and artists in areas such as the <a href=\"http:\/\/www.edinburghfestivals.co.uk\/events\/virgin-money-fringe-royal-mile\" target=\"_blank\">Royal Mile<\/a>. Dr. Fringe\u00a0briefly touches on\u00a0this issue on page 143 of her dissertation: &#8220;If done cautiously,\u00a0[corporate sponsorship]\u00a0does not have to be a bad thing; the problem comes when a fringe or a venue mistakes a brewery or other sponsor for their customer.&#8221;<\/p>\n<p>While this cursory\u00a0point is a good place to start, \u00a0it is clear that there are many more integrity issues that need to be examined as well. Whether we like it or not, playing tradtional Shakespeare in a McDonald&#8217;s restaurant will compromise the performance by associating it with plastic, fast food and a creepy corporate clown.<\/p>\n<p>While normally performers get paid to be associated with corporate advertising, at the EFFS &#8220;Fringe&#8221; this dynamic is reversed and artists must pay to be attached to\u00a0unethical corporations.\u00a0For the average festival-goer, it appears that Virgin Money is somehow running the Fringe Festival at certain locations (The Royal Mile) whereas Duchars beer is advertised on most venues. Again, while Virgin Money may not actually run the EFFS &#8220;Fringe&#8221;, the\u00a0illusion is there,\u00a0prompting activist-artists like Cat Brogan to declare &#8220;Fuck the Virgin Money Fringe!&#8221;<\/p>\n<p>Christabel Anderson, Head of Participant Services at the EFFS, explained that Virgin Money&#8217;s sponsorship pays for &#8220;infrastructure&#8221; for buskers on the Royal Mile.<\/p>\n<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Virgin-Money-spam.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2147\" src=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Virgin-Money-spam-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Virgin-Money-spam-300x225.jpg 300w, https:\/\/optative.net\/blog\/wp-content\/uploads\/2012\/08\/Virgin-Money-spam.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div>\n<div><\/div>\n<div>\n<p>The most visible &#8220;infrastructure&#8221; includes rubbish bins cloaked in advertising and giant gateways advertising the unethical bank. One solution would be to scrap the sponsor and its\u00a0visual pollution and simply allow buskers to play on the unadulterated street, as they\u00a0are accustomed to in most cities. Given that unethical sponsorship also causes serious brand damage to the Fringe, the EFFS would be wise to consider using\u00a0the infringement festival&#8217;s <a href=\"http:\/\/www.infringementfestival.com\/sponsorshipcriteria.html\" target=\"_blank\">Ethical Sponsorship Criteria<\/a>\u00a0to minimize the damage (if sponsors are actually needed at all). One problem with unethical sponsorship and visual pollution is that it not only damages the brand of the EFFS &#8220;Fringe&#8221;, but also the Fringe-proper, causing a loss of agency amongst artists and their work\u00a0and disempowering the Fringe\u00a0movement by\u00a0creating the illusion it has been\u00a0co-opted by corporate interests.<\/p>\n<p>I must stress that I really liked all the people I\u00a0met on the EFFS team,\u00a0and I hope my criticism is taken well. I was a bit shocked, while reading Dr. Fringe&#8217;s dissertation, that critical artists in the past\u00a0were not well-received for expressing their own feedback. In 1987, artists in Edinburgh\u00a0created a &#8220;Fringe Fringe&#8221;\u00a0because they felt the EFFS Fringe was &#8220;no longer a Fringe&#8221;. They claimed: &#8220;It has become a piece of bureaucratic machinery which exercises a stranglehold over all publicity by the production of an official Fringe Programme&#8230;&#8221;<\/p>\n<p>While EFFS went into PR-mode to try and smooth over the ruffled feathers in the mainstream media, behind the scenes some\u00a0administrators were livid. Dr. Fringe printed some of the vitriol on page 147 and 148 of her dissertation. One board member accused &#8220;Fringe Fringe&#8221; artists as being &#8220;crassly insensitive, egregiously childish, thoroughly idiotic, and revelatory of the most absurd form of self-satisfaction.&#8221; The idea that\u00a0others beyond the EFFS could operate at the Edinburgh Fringe was too much, prompting the angry cultural gatekeeper to mock\u00a0the independent artists:\u00a0&#8220;I think\u00a0[Fringe Fringe]\u00a0got involved on a I-can-do-that-too-Daddy-it&#8217;s-quite-easy-to-drive-a-car-I&#8217;ve-often-seen-you-do-it level&#8230;&#8221;<\/p>\n<p>When the infringement festival was founded in Montreal, the vitriol we heard was not dissimilar. Every effort was made to discredit the\u00a0independent artists instead of\u00a0listening to their message.\u00a0Insulting comments like these demonstrate an inabillity to listen to criticism and signify cultural-gatekeeper-frustration at legitimate artists challenging the unequitable <em>status quo<\/em>.<\/p>\n<p>It&#8217;s beyond silly, because the fact is artists are fully capable of running an authentic\u00a0Fringe without any dodgy corporate involvement or &#8220;professional&#8221; arts administrators, as the <a href=\"http:\/\/artthreat.net\/2010\/06\/infringement-festival\/\" target=\"_blank\">infringement festival<\/a> has been doing for <a href=\"http:\/\/www.canada.com\/sports\/Infringement+Festival+Main+protest\/6808766\/story.html\" target=\"_blank\">nine years<\/a> now in Montreal. Infringement festivals now operate in five cities, in three countries, and\u00a0the <a href=\"http:\/\/www.infringementfestival.com\/montreal\/fest\/a-propos\" target=\"_blank\">infringement model<\/a> of running the equivalent of a &#8220;Fringe&#8221; festival has proven itself as both fully\u00a0inclusive and sustainable. The reward comes, not from fiecre competition and bitter rivalry, but from\u00a0the artistic solidarity that is generated in the community and the\u00a0independent,\u00a0critical and\u00a0transformative\u00a0<em><a href=\"https:\/\/optative.net\/blog\/off-the-hook-8th-buffalo-infringement-festival-the-most-amazing-yet\/\">space<\/a><\/em> that is created.<\/p>\n<p>Essentially, when organizations begin offering better services, access, and Fringe branding\u00a0to artists with money, it disadvantages other artists not playing within the same structure and causes animosity amongst independent artists.\u00a0The result,\u00a0for them,\u00a0is a draining of audience members, media, and Fringe recognition to a more privileged class of artists. It creates a two-tier system, which leads to a splintering of the authentic Fringe-proper.<\/p>\n<p>Ideally, arts\u00a0administrators should strive to be inclusive of the entire community and support the authentic Fringe ideal. The fact is the Edinburgh Fringe, and most Fringes around the world are largely run by volunteers, with comparatively few paid administrators on board. It is the people and the artists who should be calling the shots at the Fringe, and not bickering arts\u00a0administrators in a constant power struggle over the Fringe brand.<\/p>\n<p>Moving on\u00a0the <a href=\"http:\/\/www.worldfringe.com\/\" target=\"_blank\">World Fringe Congress<\/a>, my first point is that\u00a0 it\u00a0was a brilliant idea to assemble all the so-called &#8220;Fringe&#8221; festivals around the world for a Congress to share thoughts and ideas.\u00a0I am forver indebted to organizers Holly Payton-Lombardo and Cath Mattos, two women I admire very much, for inviting me, despite representing infringement festivals, which are often described as being the antithesis of the corporate Fringes. When I was first invited I expressed fear that this might just be some sort of PR exercise, but they assured me my point-of-view would be welcome. They were right.<\/p>\n<p>Even though I was not afforded the opportunity to present my opinion formally, as was the case with other delegates invited onto panels, I was able to spread my message through questions to panelists, in Break Out Sessions, Open Spaces and at the World Fringe Fair. Even though I would have loved to debate Barclay Price, British Parliamentary-style, I was satisfied that I could communicate freely and that my message wasn&#8217;t censored. I was also made to feel extremely welcome &#8211; and even important. As such, I can conclude that Holly and Cath are brilliant people whose hearts are definitely\u00a0in the right place.<\/p>\n<p>To offer some constructive criticism, I feel that that there was not enough critical thinking put into organizing the event, which resulted in an emphasis on delegates looking mainly at business issues, such as\u00a0acquiring money and the &#8220;best&#8221; financial structures for organizing &#8220;Fringe&#8221; festivals. There was little or no\u00a0talk about the history of the Fringe or what defines it in contemporary terms\u00a0(eg: the edge and spirit), nor was there any formal critical analysis about the relationship between so-called &#8220;Fringe&#8221; festivals and administrators and corporations.<\/p>\n<p>Indeed, Holly argued that there was no right or wrong way to do a Fringe, and she even defended the <a href=\"https:\/\/optative.net\/blog\/world-fringe-congress-to-welcome-infringement-festival\/\" target=\"_blank\">CAFF model whereby the word &#8220;Fringe&#8221; is trademarked<\/a>, making the festivals exclusive. The contradiction lies in the WFC&#8217;s praise of Fringe Festivals for being &#8220;open-access&#8221; when they simultaneously supporte festivals, such as those in the CAFF model, that close access and become exclusive. Simply put, you can&#8217;t have it both ways, and that was one of the messages I tried to get across. My message must have sunk in, because\u00a0following the Congress, the WFC issued a statement that did not include the word &#8220;open-access&#8221;:<\/p>\n<\/div>\n<div>\n<p>&#8216;The inaugural World Fringe Congress took place in Edinburgh between 16<sup>th<\/sup> and 19<sup>th<\/sup> August 2012. We met to exchange ideas and experiences and we have discovered that within the huge variety of models and philosophies, there is much we have in common.<\/p>\n<p>Each Fringe is unique and is responsive to its own local environment and community. What binds us together is our commitment to a Fringe ideal and our belief in its importance and impact for artists and audiences.We are proud to have created a new network and strengthened the Fringe family.&#8221;<\/p>\n<p>The statement is vague enough to allow for the sort of corporate manipulation that I have argued damages the Fringe&#8217;s image, dulls the edge end extinguishes the spirit. What is stopping a corporation like British Petroleum, in need of brand-repair, from buying off Fringe administrators and attaching its\u00a0brand to the Fringe? While\u00a0Holly\u00a0suggests in the <a href=\"http:\/\/www.nytimes.com\/2012\/08\/27\/theater\/world-fringe-congress-in-edinburgh.html?_r=2\" target=\"_blank\">New York Times<\/a> that \u201cFringes are born of passion and no money and hard work,\u201d it is arguable that quite the opposite trend is now\u00a0happening. New Fringe Festivals sprout up every week, many of them using a business model, and older, more established Fringes are beginning to sell out to corporate interests.<\/p>\n<p>The problem lies in the ambiguity of &#8220;a Fringe ideal,&#8221; and having listened to delegates from across the world and read the work of Dr.\u00a0Fringe, I can attest to the fact that there are many\u00a0different ways\u00a0in which &#8220;a Fringe ideal&#8221; has been defined.<\/p>\n<p>While I argue that the Fringe is meant to be an independent, controversial, and politically-charged <em>space<\/em>\u00a0where artists are empowered, as was the original\u00a0in 1947\u00a0version, I have heard other perspectives that paint is as an &#8220;arts market,&#8221; &#8220;artistic frat party,&#8221; a &#8220;marketable brand,&#8221; and even a &#8220;marketing strategy.&#8221; One delegate explained his business model to me:\u00a0he created both a\u00a0traditional\u00a0arts festival and a &#8220;Fringe&#8221;\u00a0in order to double his profits.<\/p>\n<p>My point is this: if the Fringe can be anything to anyone, what differentiates it from anything else?<\/p>\n<p>Even Dr. Fringe takes issue, claiming on page 5 of her dissertation that &#8220;Recent decades have seen the spread in numbers and influence of other arts festivals calling themselves &#8216;fringes&#8217;. The non-Edinburgh regional festivals, or NERFs, often little resemble their namesake. Many scarcely have more in common with the original than the use of the term &#8220;fringe,&#8221; yet all look in some way to Edinburgh as their model or inspiration.&#8221;<\/p>\n<p>She is speaking, of course, about &#8220;Fringe&#8221; Festivals\u00a0around the world that do things differently. Some curate works they consider &#8220;Fringe&#8221;,\u00a0some are run as businesses, and some even pay artists to play. The one common denominator between all the NERFs and the EFFS &#8220;Fringe&#8221; is that while they all present the illusion of being inclusive, none of them actually offers full &#8220;open-access&#8221;, or accepting\u00a0<em>all<\/em> applicants\u00a0into the festival, regardless of financial situation or talent. Unfortunately, I learned that even the PBH Free Fringe in Edinburgh has a limited number of slots and therefore cannot accomodate all of the artists wishing to perform, instead <a href=\"http:\/\/freefringeforum.org\/viewtopic.php?f=36&amp;t=1315\" target=\"_blank\">curating<\/a> edgy and underground performers who &#8220;are good enough, will work as part of a team and contribute in non-money ways.&#8221;<\/p>\n<p>The result in Edinburgh is\u00a0the bloated EFFS structure that appears to almost monopolize the Fringe brand, with several smaller festivals and artists\u00a0rebelling and\/or remodelling, like the Free Fringes, indy artists\u00a0and newer ventures like the Forest Fringe. Simply put, it&#8217;s a Darwinian mess at an event that could easily accommodate all points of view under one Fringe\u00a0umbrella. Solidarity is not difficult and the results speak for themselves: at the infringement festivals, for example, nobody is turned away and everyone has equal access.<\/p>\n<p>The disputes in Edinburgh, largely based on financing and\u00a0issues of exclusion,\u00a0paint the Fringe in a bad light. It\u00a0makes it appear\u00a0as though artists in\u00a0the &#8220;cultural capital&#8221;\u00a0cannot work in solidarity, let alone even agree to share the Fringe-proper in an equitable way. Again, a way needs to be found to include everyone playing on the Fringe-proper, such as a website, if there is to be any hope of inclusion and open-access\u00a0at the\u00a0Edinburgh Fringe.<\/p>\n<p>I also have some\u00a0constructive comments to the delegates of the World Fringe Congress, many of whom described their motivations, intentions and opinions throughout the Congress. This advice also extends to other &#8220;Fringe&#8221; festivals across the globe and to those considering starting one:<\/p>\n<p>DON&#8217;T BE A CULTURAL GATEKEEPER.<\/p>\n<p>The real Fringe is signified by pure open-access and total independence &#8211; there are no arts administrators or cultural gatekeepers. Anyone can play and nobody can be kicked out.<\/p>\n<p>Even if many of the &#8220;Fringes&#8221; around the world adhere to questionable structures that keep their brand of &#8220;Fringe&#8221; out-of-reach of many artists, I recommend, like I do to EFFS, that they take a leadership role in being transparent and in empowering the real Fringe by embracing, instead of trying to censor it. There must be room at all of these so-called &#8220;Fringe&#8221; festivals for artists\u00a0playing on\u00a0the Fringe-proper, or that magical temporal<em> space<\/em> where artists have independence to do anything they wish without cost or interference. Otherwise, the act of calling it a &#8220;Fringe&#8221; Festival is disingenuous, more of a branding strategy than a nod to an actual artistic movement.<\/p>\n<\/div>\n<div>\n<p>My final observation is about the Fringe, infringement, and politics. Late capitalist society offers many contradictions brought on by corporate ideologies and the attempt to transform <em>almost everything <\/em>into a profitable commodity. The term &#8220;Fringe&#8221; implies a <em>space<\/em> where the <em>status quo <\/em>is challenged and social change is possible, hence the term &#8220;a radical fringe party&#8221;\u00a0in governmental discourse.<\/p>\n<p>Simply put, co-opting the Fringe for corporate reasons neuters the original concept. In Canada, where the word Fringe is literally trademarked, it is mockilngly called the FringeTM. Like McHealth Food, it&#8217;s a blatantly obvious contradiction that has the devastating effect of subverting the original concept, for financial purposes, of course. It&#8217;s more than\u00a0creepy to think that a small segment of businesspeople and administrators can get away with this act of co-opting so easily, essentially stealing something that was built on the work of hard-working and well-intentioned artists.<\/p>\n<p>Is this the future of the Fringe? Sadly, with no voluntary regulations or even attempts to reach consensus about the Fringe&#8217;s future, it appears as though it may be impossible to save it\u00a0from total corporate takeover at this point.<\/p>\n<p>If the increasingly-corporate &#8220;Fringes&#8221; cannot accept the existence of the independent Fringe-proper, if they cannot agree on how to protect the Fringe from being co-opted and if they cannot even agree on an understanding of the word&#8217;s meaning, I fear it may be far too late for the &#8220;Fringe&#8221; to take on any sort of\u00a0meaningful role in an increasingly critical, angry and rebellious society.<\/p>\n<p>What is needed in the 21st century is a Fringe that is edgy, independent, and willing to tackle the society&#8217;s most pressing issues by\u00a0providing a platform for artistic inclusion, critical thinking and radical performances.\u00a0The\u00a0arts can be used as a weapon against injustice, oppression and exclusion, but\u00a0the late capitalist society has essentially\u00a0put the Fringe-proper onto the cultural endangered species list.\u00a0Could it be\u00a0time for administrations to reform it or for artists to take it back, or is it already too late for that?<\/p>\n<\/div>\n<p>Thankfully, if the Fringe\u00a0becomes totally unsalvageable, we can all rest\u00a0assured.<\/p>\n<div>\n<p>The\u00a0<a href=\"http:\/\/infringementfestival.com\/\" target=\"_blank\">infringement festival<\/a>\u00a0offers a similar, albeit edgier\u00a0arts event that was designed with\u00a0built-in protections against corporate manipulation.\u00a0It is also genuine in supporting <em>all<\/em> artists, sharing\u00a0resources, and challenging the oppressive <em>status quo<\/em>, in both the arts and the society at large. It also has the ability to spread and grow rapidly.\u00a0In\u00a0Buffalo, New York, for example,\u00a0the infringement\u00a0has already become &#8220;<a href=\"http:\/\/www.buffalonews.com\/entertainment\/gusto\/theater\/article1036221.ece\" target=\"_blank\">the region&#8217;s most active and diverse annual festival<\/a>.&#8221; The\u00a0infringement should well be considered as a serious alternative to any overly corporate &#8220;Fringe.&#8221; As such,\u00a0I invite anyone wishing to establish an infringement festival (or to convert their corporate &#8220;Fringe&#8221;) to <a href=\"http:\/\/www.infringementfestival.com\/eng\/involved.html\" target=\"_blank\">start one up<\/a>!<\/p>\n<p>***<\/p>\n<p>Read more from this series:<\/p>\n<p>Preview: <a title=\"Permanent Link: World Fringe Congress to welcome infringement festival\" href=\"https:\/\/optative.net\/blog\/world-fringe-congress-to-welcome-infringement-festival\/\" rel=\"bookmark\">World Fringe Congress to welcome infringement festival<\/a><\/p>\n<p><a title=\"Permanent Link: World Fringe Congress Report #1: First Impressions\" href=\"https:\/\/optative.net\/blog\/world-fringe-congress-report-1-first-impressions\/\" rel=\"bookmark\">World Fringe Congress Report #1: First Impressions<\/a><\/p>\n<p><a title=\"Permanent Link: World Fringe Congress Report #2: The word on the street and Congress opening\" href=\"https:\/\/optative.net\/blog\/world-fringe-congress-report-2-the-word-on-the-street-and-congress-opening\/\" rel=\"bookmark\">World Fringe Congress Report #2: The word on the street and Congress opening<\/a><\/p>\n<p><a title=\"Permanent Link: World Fringe Congress Report #3: Retaining the Fringe Edge or Show me the Money!\" href=\"https:\/\/optative.net\/blog\/world-fringe-congress-report-3-retaining-the-fringe-edge-or-show-me-the-money\/\" rel=\"bookmark\">World Fringe Congress Report #3: Retaining the Fringe Edge or Show me the Money!<\/a><\/p>\n<p><a title=\"Permanent Link: World Fringe Congress Report #4: World Fringe Fair, Open Spaces and Members Only Clubs\" href=\"https:\/\/optative.net\/blog\/world-fringe-congress-report-4-world-fringe-fair-open-spaces-and-members-only-clubs\/\" rel=\"bookmark\">World Fringe Congress Report #4: World Fringe Fair, Open Spaces and Members Only Clubs<\/a><\/p>\n<p><a title=\"Permanent Link: World Fringe Congress Report #5: Searching for the Fringe and Reflections\" href=\"https:\/\/optative.net\/blog\/world-fringe-congress-report-5-searching-for-the-fringe-and-reflections\/\" rel=\"bookmark\">World Fringe Congress Report #5: Searching for the Fringe and Reflections<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exhaustion is becoming a common theme at the World Fringe Congress, and after only 2 or 3 hours of sleep I was back at it again, blogging and getting ready\u00a0for the final day. My mission, in addition to wrapping-up the Congress,\u00a0was to actually get out there and see some Fringe shows to help me reflect [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7,36,118,1],"tags":[473,478,476,481,479,482,483,477,456,480],"class_list":["post-2108","post","type-post","status-publish","format-standard","hentry","category-activism","category-community-issues","category-performance","category-uncategorized","tag-amy-wragg","tag-banshee-labyrinth","tag-cat-brogan","tag-edinburgh-festival-fringe-society","tag-festival-off-davignon","tag-institut-francais-decosse","tag-ipswich-infringement-festival","tag-newsfedup","tag-pbh-free-fringe","tag-virgin-money-fringe"],"_links":{"self":[{"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/posts\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/comments?post=2108"}],"version-history":[{"count":10,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/posts\/2108\/revisions"}],"predecessor-version":[{"id":2958,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/posts\/2108\/revisions\/2958"}],"wp:attachment":[{"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/media?parent=2108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/categories?post=2108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/tags?post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}