{"id":103,"date":"2008-12-17T08:00:40","date_gmt":"2008-12-17T13:00:40","guid":{"rendered":"https:\/\/optative.net\/blog\/?p=103"},"modified":"2008-12-17T00:01:11","modified_gmt":"2008-12-17T05:01:11","slug":"not-brought-to-you-by-pokerquizorg","status":"publish","type":"post","link":"https:\/\/optative.net\/blog\/not-brought-to-you-by-pokerquizorg\/","title":{"rendered":"Not brought to you by PokerQuiz.org"},"content":{"rendered":"
\"a<\/a>

a screenshot of the re-branded clip<\/p><\/div>\n

Every activist knows that even the most anti-corporate jam can be co-opted by commercial interests.\u00a0 Usually this involves some sort of subversion or re-appropriation of the techniques used but every now and then, the co-option is nothing more than sticking a corporate identity where it doesn’t belong.<\/p>\n

A few years ago OTL<\/a> culture-jammed PartyPoker.net who had branded and literally taken over the lower half of St-Laurent Boulevard during the bi-annual street sale.\u00a0 Our jam was successful and caused quite a reaction, especially from the cops.<\/p>\n

Guerilla Video Productions<\/a> made a couple of videos of our performance and posted them around the web, including on YouTube where they got a bunch of views.\u00a0 Turns out it wasn’t just culture-jammers and people interested in public space who saw it, one of the spectators was a marketer for a rival internet poker site.<\/p>\n

Recently we discovered that this marketer or group of marketers had re-uploaded the videos to YouTube almost intact, that is except for a black screen at the end of each clip with “presented by PokerQuiz.org, test and improve your skills!” written in white.<\/p>\n

Imagine that!\u00a0 Our group of jammers working hard and risking arrest just to plug for a rival website!\u00a0 As far-fetched as that sounds, that is exactly what the person or people responsible for these altered clips are trying to make everyone believe actually happened.<\/p>\n

Reposting a video is one thing and OTL has never been an advocate of copyright law, but this is just bad form.\u00a0 While it’s actually quite funny, its also a little sad that someone could be so oblivious to the anti-consumerist message of a jam that they actually feel the performance could easily translate to a plug for them.<\/p>\n

If you want to see the jam as it was intended, here it is in two parts.\u00a0 If you want to see the altered version, just imagine the image at the top of this post appearing at the end of each segment and you’ll see just how laughable it is.\u00a0 This isn’t stealth marketing, its just plain bad marketing.<\/p>\n

<\/embed><\/object><\/p>\n

<\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"

Every activist knows that even the most anti-corporate jam can be co-opted by commercial interests.\u00a0 Usually this involves some sort of subversion or re-appropriation of the techniques used but every now and then, the co-option is nothing more than sticking a corporate identity where it doesn’t belong. A few years ago OTL culture-jammed PartyPoker.net who […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,4],"tags":[63,23,48,62],"class_list":["post-103","post","type-post","status-publish","format-standard","hentry","category-culture-jams","category-video","tag-co-option","tag-culture-jam","tag-partypokernet","tag-pokerquizorg"],"_links":{"self":[{"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":3,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":106,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/posts\/103\/revisions\/106"}],"wp:attachment":[{"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optative.net\/blog\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}